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Management Philosophy

Seek Perfection and Continuous Operation

Mr. Jimmy Chu, Chairman of Fair Friend Group (FFG)

 

Since its establishment in Taiwan in 1979, Fair Friend Group (FFG) employees have devoted themselves to implementing research, innovation, marketing, service, rational management, and continuous improvement on corporate values. FFG has grown to become a diversified global conglomerate.
 
FFG consists of three major groups of businesses: (1) Machine Tool Division, (2) Industry Equipment Division, and (3) Green Energy Division. FFG currently has 96 production and operation bases in China, Taiwan, Japan, United States, India and Europe with products involved in the field of machine tools, PCB, industry equipment and green energy, power tools, forklifts, construction machinery, parking garage equipment, pneumatic equipment, printed circuit boards, LCD monitors & TV, solar cell conductive adhesives, LED lighting, and magnesium alloy forging. The total revenue of CNC machines accounts for over 40% of the group's total sales. FFG owns 50 machine tool enterprises, 37 well-known brands worldwide, and has the most complete CNC machinery product line in the Greater China region. FFG's single model machining center production ranks number 1 in the world, and we also rank number 1 in China for the production of full-function CNC machine tools.
 
Facing a rapidly changing global environment, FFG has progressively implemented the strategy of “R&D in Taiwan, Manufacturing in China, and Marketing Globally”. FFG is currently integrating the labor /technology of China, Taiwan, and Japan. Our ultimate goal is to become FFG the world's largest CNC machine tool manufacturer. 
 
The continuous growth of a corporation depends on the integrity of its business philosophy, seeking truth from facts, and being pragmatic. A corporation must be determined to strive for perfection and responsibility in actions, as well as manufacturing products, in order to obtain trust and support from customers. Only a growth-sustained corporation can provide a sound, stable working environment with room for advancement, benefits for employees and their families. A growth-sustained corporation also offers customers the security of long term, dependable, and diversified service. Integrity and continuous growth are not only FFG's core management philosophies, but the foundation of our success in diversification and globalization.
 
Quality is the continuation of a corporation's existence. Dedicated and perfected customer service is our strong guarantee for maintaining perfect quality assurance. We believe that in this competitive corporate world, the only way for a corporation to thrive is through continuous R&D, rationalized management, improved work methodology, enhanced productivity/efficiency, reduced production cost, upgraded quality, innovative business models, new product development, and new market expansion. 
 
In order for a corporation to sustain growth and operations, it must establish integrity, responsibility, valid management philosophies, and most importantly earn and retain its customers' trust. Therefore, our employees' dedication, along with support and collaboration from society, is crucial for FFG's continuous growth and expansion. Utilizing our accomplishments as feedback to the nation, society, and all fellow co-workers repetitively enables us to achieve sustained growth and operations, the highest level of operating a business.
 
If quality is the extension of a corporation's life, then the customers are the driving force that governs our future. With a solid and stable customer base, a corporation can energetically promote all kinds of activities for further development. The entire work force at FFG, regardless of which business division, is dedicated to caring for their customers at all times, resolving problems for customers, and being considerate from the customers' point of view.
 
Customer service is the one and only way to maintain excellent quality and is also a fundamental responsibility of a corporation. Customers purchase FFG products for the sake of making effective use of function and obtaining anticipated benefits. In this way, resolving customers' problems is our top priority and utmost concern. “Customer First” is FFG's core operating philosophy, so our management, marketing, and customer service teams are all dedicated to providing the best possible service to customers. At FFG, we are proud of the trust we have built with customers.